Azets Corporate Finance advised the Shareholders of Traymate Products Limited on the sale to Hartford Holdings.
Deal type: Acquisition
Industry Sector: Manufacturing
Completion date: March 2021
Adviser(s): Azets
Azets Corporate Finance advised the Shareholders of Traymate Products Limited on the sale to Hartford Holdings.
Yorkshire-based Hartford Holdings, parent company of Trojan Baths, Mantaleda Bathrooms and Thomas Crapper & Co, has acquired shower tray manufacturer Traymate Products.
South East based, Traymate Products Limited was formed by Steve Rance in 2010 and successfully introduced the bathroom industry to an ultra-low 25mm stone resin shower tray after years of innovation, research and development.
David Ellis, Corporate Finance Director at Azets, sourced the buyer for Traymate, advised the sellers on valuation and negotiation, plus oversaw the Exclusivity and Due Diligence process, advising all parties on the Enterprise to Equity value bridge at completion.
Brachers LLP, led by Claire Williams, successfully advised on the multifaceted legal and commercial issues that needed addressing prior to completion of the sale.
