Brachers advises The Mum Club on the successful expansion and franchising of its business
South east based law firm Brachers has advised The Mum Club on the successful franchising of its business.
The Mum Club is one of the UK’s leading online publication and events companies for women with children. The innovative start up, launched in 2016, focuses on a ‘woman first’ community, built around accessible local events and online membership options connecting women to expert advice, an online forum with other mums and exclusive offers. The franchising of the business has seen The Mum Club’s presence and network expand across the UK.
Brachers has worked alongside The Mum Club on various commercial matters to support their continued growth and success. This includes negotiating agreements with their key service providers (including website developers and PR companies) as well as advising on protection of its intellectual property rights which has been integral in ensuring the business is ‘future proofed’ and attractive to investors as it continues to grow.
The Brachers team advising The Mum Club was led by Commercial Partner Alex Cosgrove and assisted by Associate Sarah Hewitt and solicitor Connor Iontton.
Alex Cosgrove said: “The Mum Club is a unique business that found an innovative solution for a demand within mothers for more focused support. The launch of their franchise option is an important step in their growth strategy and we are pleased that we have been able to achieve the right result for them. We look forward to watching the business develop and working with them in the future.”
Lauren Webber, Co-Founder at The Mum Club said: “Brachers have supported us on a number of matters and we were pleased to have them on our side as we launch this exciting new stage in our business. We really valued their commercial insight and expertise and felt like we were in safe hands throughout the process. Thank you to Alex and his team for their help.”