Ultimate Finance continues to strengthen its Asset Finance sales team with new Regional Director in the South West

Specialist asset-based lender Ultimate Finance has today announced the appointment of Dan Sellwood as a Regional Director in its Asset Finance team.

Dan joins the funder from Praetura Group and follows the recent appointment of Rachael Foulis as the group targets growth on the back of a record performance last year.

2022 has seen the lender provide record numbers of asset finance facilities in the first 4 months of the year, with Q1 showing a 30% increase in new business written compared to the previous quarter.

Speaking about his new role Dan said “I am delighted to be joining Ultimate Finance at such an exciting time when they are achieving record levels of new business. They have always had a strong reputation in the market for excellent service and being a funder you can rely on, which is something my introducer base values strongly.

Head of Sales Richard Hamilton added, “It is a pleasure to welcome Dan to the team. He is a fantastic addition to the business and his proven track record over the last 10 years together with his strong network offers us a real opportunity to support even more introducers and their clients with Asset Finance facilities”.

Hamilton continues “2022 marks our 20th birthday with over £10bn delivered for SMEs in this time. We will continue to focus on providing value-add funding solutions and being recognised as a leading SME lender, with best-in-class tech-enabled personal service as our differentiator to create long lasting, meaningful relationships.